Trade is essential to business success and
prosperity; continuous exchange of cash for goods or services guarantees
enduring wealth. With relevant data you identify, adopt and execute appropriate
intellectual solutions which people will pay to have; with the right kind of
people on your side you are poised to create the precise offerings your
customer segments need, and capture the local, even global markets, starting
with the untapped. Thus, you make other suppliers irrelevant.

Even in a cash strapped world, people will
spend money on the things they consider essential; you just need to know what
those things are and how to maximize selling opportunities. If your offering is
well thought out and considered game changing, you can boldly create doors of
opportunity to sell it via Digital Marketing – proactive insertions on Social
Media platforms and other attention-grabbing online channels – to reach a
global audience, not waiting for the world to come to you.

In this era, business leaders need deploy
wisdom strategies for customer loyalty. Your world view must
be from their eyes. Asking the right questions [‘What’,Why’ and ‘How’] will throw up issues that are
important to them and essential to ease their pain; you will decipher what buyers
value – whether it be quick fixes or practical, lasting solutions. Immersing
in their perspective
requires you to get close and step into their proverbial

Knowing that buying can
be an emotional decision, even when disposable income is scarce,
pay attention to their emotional needs
appreciate what they view as the real problems they need solved. Your offering
will then be perceived as a tangible act of advocacy, a demonstration of care
which creates a memorable peak in the customer’s experience that will likely cultivate

To achieve this, a 5-step comprehensive
and simple Goal-Setting and -Achievement Exercise is recommended. Wise individuals,
businesses, even nations use this model to attain dream destinations. Why not

1.     Identify
and decide
precisely what each customer segment needs. In an era of a ‘new
, you may have to redefine what you offer and who your potential
buyers are. What developmental, transitional, or transformational changes are
required for your business to meet their needs and attract patronage?

2.     Envision
the expected end
. You
achieve what you believe, things already settled in your mind: the body follows
the mind where it has been. Faith delivers every promise; things seen in your
physical reality must first be apparent in your spirit, you must ‘see’ with a clear vision the
value-enhancing outcome of all efforts, though yet to be experienced. Keep your
eyes on the ball

3.    Create
a Vision Board
Clearly defined goals must be set and shared with all stakeholders. It must
comprise texts and visuals that communicate the vision and defines precise corresponding
actions each party need take to actualize the vision. A VB is a frequent reminder
of actions to take, prompting timely responses. It engages all actors,
encourages focus, and discourages distractions. Every task accomplished
inspires the next.

4.     Devise
an effective action plan and work it
, committed to keeping track of performance. The plan defines precise
action steps on “How to achieve the goal and is only as effective as tasks completed. Start doing something
about reaching that goal every day, using an ACTION PLAN.
Do not confuse activity with accomplishment. You get ahead by only the work you
do which impacts positively on goal achievement, not just related but fruitless
effort. Break main goals into bite sizes – mini goals which when
achieved move you closer to actualization.

5.     Review,
Reset, and Restart
. Solutions are tested post-task completion. As Change Sponsor you need
review goal achievement status to determine if the goal can still
be accomplished should you continue with the defined path. If by your
assessment it will not, identify the new knowledge required being willing to
consider that your objective[s] for setting that specific goal may have changed.
Engage your WR agents on a plan to review, reset or restart necessary
aspects of the plan.